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Jan
05
By Matt Blumberg
CEO & Chairman
I did pretty well with my 2008 "unpredictions" as you can see in my reckoning post. This year I decided to try something a little different again. Here I've outlined what I predict will be the bad news - and good news! - of 2009.
The bad news is ... Q1 will be tough as businesses try to starve for three months and then let their collective breath out to recover in Q2. I know I'm not going out on the predictive limb here, but the first quarter of 2009 is going to be a rough one. Businesses in sectors that are hurting are going to be cutting back on expenses to try and ride out the storm. And even businesses in less-affected industries will be trimming costs to protect themselves. But no business can cost-cut to greatness, so I think you will see noticeable signs of turnaround in second quarter.
The good news is ... email will prosper in a difficult economy as clients flee expensive, hard-to-measure media and hunker down to protect their core. The good news for those of us in the email business is that the tough economic forecast could be good for email marketing resources. Email drives a high ROI and it is very measurable. These factors will give it strong favor with executives who want a quick revenue hit.
The bad news is ...
Tell me moreCategories: News
Dec
29
By Matt Blumberg
CEO & Chairman
Last year I thought it would be easier to make a list of things that WOULDN'T happen in 2008. Well, that turns out to be 60% true. Below see my original list of "unpredictions" as published on January 2, 2008 alongside an accounting of how I fared.
1. Email won't die! Despite at least 38 articles which will be published during 2008 predicting the imminent demise of our beloved channel, there will be more people using it, more companies using it, and more emails sent in 2008 than in 2007.
Thumbs up: Email certainly didn't die. It remains a strong, vibrant and interesting channel.
2. Multichannel retailers won't send out more email per subscriber in 2008 than they did in 2007. The best ones have already gotten the idea that less is more - or at least that less CAN BE more if segmentation, targeting, and user preference centers are done properly.
Thumbs down: Segmentation didn't increase appreciably this year. Too many email marketers continued ...
Categories: Email Deliverability | News
Dec
23
Our new episode of Reputation Radio is available now on iTunes.
In this special abbreviated episode we interview Bonnie Malone about the Unsubscribe Experiences study (which you can download here). We've shortened our 'cast to just one segment for this week -- give it quick listen then get out and start your holidays early. And don't forget to subscribe!
Do you have a question or an idea for our podcast? ...
Tell me moreCategories: Email Deliverability
Dec
22
By George Bilbrey
President
This week was a pretty nostalgic week from many old-time Return Path employees as we moved our Colorado offices three miles down the road to Broomfield. We've been in the current offices in Superior, Colorado since the formation of one of Return Path's predecessor firms (Veripost) moved in during the spring of 2000. When I look at where we were and how far we've come, I'm really proud of the entire Return Path team. In 2001 (after the bubble had popped), I'm pretty sure that I wasn't predicting the long strange trip we've taken and the level of success that we currently enjoy.
Friday was our first day in the new digs ...
Tell me moreCategories: News
