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Nov
18
By Bonnie Malone
Director, Strategic Services
In June we published a research study on how top brands manage the sign-up and welcome experience for their subscribers. As you might recall, our findings were rather shocking. Big, well-known brands were falling down on what many email marketing experts consider basic best practices. We decided to re-visit those same companies and see if they handled the unsubscribe experience any better. Download this new study now.
The good news is that most of the companies studied had the basics in place. They may not have optimized their experience, but they at least stopped sending email quickly.
The bad news is that, again, we were shocked to discover ...
Tell me moreCategories: Email Deliverability
Nov
18
Twenty Percent of Marketers Sent Additional Email Messages To Consumers After Confirming The Person Had Unsubscribed
New York, New York, Denver, CO, and Mountain View, CA - For Immediate Release -Twenty percent of top brand marketers sent additional emails to subscribers after confirming an unsubscribe request, Return Path discovered with its new research study titled Keeping the Subscriber Experience Positive After "Unsubscribe Me." Eleven percent of the companies studied emailed subscribers more than 10 days after confirming an unsubscribe request - a violation of the federal CAN-SPAM Act. Marketers risk impacting their overall email reputation with spam complaints if they have a faulty email unsubscribe process.
Return Path, the leading e-mail deliverability and reputation management company, conducted the study by unsubscribing from the email lists of 45 companies from the retail, consumer goods, travel, and media/entertainment industries. Return Path originally subscribed to these email lists to conduct its Subscriber Experiences study.
"We conducted the Subscriber Experiences and Unsubscribe Experiences studies, because we were concerned that marketers were having issues with two very important points of contact with their email subscribers - at the beginning and the end of the relationship," said Bonnie Malone, Director of Strategic Services. "Unfortunately, the studies confirmed our concerns. ...
Tell me moreCategories: Press Releases
Nov
14
Check out some recent mentions of Return Path, both in the news and around the blogosphere.
In the news ...
Matt Blumberg was featured in this New York Times piece about our recent acquisition of Habeas. He was also quoted in a piece in the New York Observer about managing in a slowing economy.
An Associated Press piece on how retailers will be using email this holiday season features quotes from Stephanie Miller.
On the blogs ...
Tell me moreCategories: News
Nov
10
By Chad Malchow
VP, New Business Development
Whether or not you believe we are in or heading to a recession, you most likely believe we are in times of uncertainty. If you are like the many clients I have talked to over the past few months, your budget has been frozen or cut. You still have goals to meet and now you need to meet them with fewer funds. This is not a fun or easy place for you to be in. The question is how will you react to this marketing stress. Will you fight or flee?
I hope everyone reading this chooses to fight. I hope you choose to make your own luck rather than waiting for luck to find you. I hope you choose to find a way to make more with less. These times of uncertainty are times of opportunity. An opportunity for you to shine. An opportunity for your business to not only exist, but grow.
If you are still reading, you chose to fight. Good for you! In order to fight and move forward ...
Tell me moreCategories: Email Deliverability
